What has the BID achieved?

St Austell BID – Our First Term Summary

Theme A – Attractive, Accessible and Safe

Access:

  • Worked closely with the St Austell Bay Chamber of Commerce to reinstate 3 coach parking spaces including associated signage; BID now marketing these for group visits
  • Worked with St Austell Town Council and St Austell Bay Chamber of Commerce to reduce the parking charges in Priory car park
  • Provided free parking for Christmas late night shopping in Priory Car Park

Vacant premises and unkempt public realm:

  • Installed vinyl on empty shops to improve their external appearance
  • Discussions held with individual landlords resulting in some rents reduced

Crime and disorder:

  • Worked with multi agencies on a regular basis to support the management of anti-social behaviour
  • Set up a successful StoreNet radio system working with White River Place and St Austell Town Council with 55 radios in use (levy payers are given a 50% rebate). Radio system works in conjunction with CCTV system to provide reactive and flexible coverage and monitoring
  • Engaged security patrols to provide additional ‘policing’ support and be a reassuring presence in the town

Attractiveness:

  • Additional spring and summer planting provided which contributed towards St Austell achieving a gold in the South West in Bloom awards in 2016
  • Bunting, extended year on year with over 600 metres throughout the town
  • Christmas lights, extended over the last three years to include the bottom end of Duke Street, Church Yard and Trinity Street
  • Two additional street cleans per year to add to Cornwall Council’s cleaning contract

Townscape Heritage Initiative

  • BID contributed towards lottery funding for Townscape Heritage Initiative and has since encouraged eligible property owners to take part

Theme B – Events, Marketing and Cost Savings

Events:

  • A very well attended and successful Christmas Lights Switch On
  • Christmas events programme
  • A significant number of events held 2016/2017 (including Christmas and the MAN engine visit) with BID offering facilitation and funds

Marketing:

  • Producing town guide/leaflet in each year 2015/2016/2017 with a distribution of 30,000; 20,000 circulated via Publicity South West to tourist attractions, hotels, TIC, guest houses and 10,000 distributed locally including via St Austell Voice
  • Town promotion-“Positive St Austell” via Pirate FM 2016/17 and 2017/18 with over 2,200 plays in the first year pushing out a positive message about the town and publicising key events.  A partnership project with White River Place and St Austell Town Council
  • Town Facebook page averaging 6,000 views per week and 2,000 likes
  • Monthly promotion of the town in The St Austell Voice
  • St Austell loyalty card with 2,500 users
  • St Austell Town App featuring every business in the town – over 1,000 downloads
  • New and more consumer-friendly St Austell website

Overall Outcomes

  • Improving image and civic pride in our Town Centre
  • Excellent communication links established between the following organisations: Cornwall Council, St Austell Town Council, St Austell Chamber of Commerce, St Austell Bay Economic Forum, White River Place, Cornwall and Devon Police, St Austell MP, Safer Cornwall, local Councillors, Addaction, Freshstart, Cosgarn and Stack.  BID at heart of triggering these enhanced communications
  • Organisations now working together for the long term benefit of St Austell, all sharing a common goal of improving the town and the perception of the town.
  • Footfall is now showing continual betterment against regional and national averages year on year
  • Average £25K (27%) of additional contributions generated each year to supplement levy income